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Read Full BioCaesars Entertainment, in partnership with Evolution, debuted its third branded live-dealer studio in Michigan, following earlier launches in Pennsylvania and New Jersey.
The Michigan studio will broadcast games to Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
It includes five blackjack tables (one reserved for VIPs), one roulette table, and one baccarat table. All tables feature custom-branded felts featuring iconic Caesars destinations and each online casino platform.
Select tables also feature custom felts co-branded through partnerships with professional sports teams.
In a press release, Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said:
“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live.”
“The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience.”
Caesars’ Bespoke Game Strategy Continues to Grow
The branded live dealer studio marks another step in the company’s strategy of expanding its library with Caesars-branded content.
The operator unveiled its first bespoke game, Caesars Cleopatra, in August 2023, shortly after introducing its Caesars Palace Online Casino standalone app. The standalone casino’s goal was to deliver a better product, which would help the company gain a higher market share. To achieve that, Caesars employed a branded game strategy.
Since then, it has unveiled over a dozen bespoke games, including slots like:
- Caesars Palace
- Caesars Palace Megaways
- Caesars Cleopatra
- Caesars Fortune
- Caesars Emperors Gold
- Caesars Palace Garden of the Gods
- Caesars Palace Frenzy
Additional games include Caesars Palace Riches LuckyTap, Caesars Palace Slingo, Caesars Palace first-person blackjack, and the live dealer table games.
Branded Content Strategy Drives Market Share Gains
The bespoke product strategy has helped Caesars achieve some of the standalone app’s goals. In Michigan, the platform held a 4.5% market share in July 2023, a month before the debut of Caesars Cleopatra. That placed it in sixth spot out of 15 operators in the state.
A year later, in July 2024, Caesars Palace Online Casino’s market share had climbed to 6.3%, moving up one spot.
The latest data from Michigan shows that in May 2025, online casinos generated $251.5 million in gross gaming revenue, with Caesars Palace Online Casino capturing a 6.6% market share. While still in fifth place, it’s narrowing the gap to the fourth-placed BetRivers Casino, which had just over 7% market share.
A similar scenario is unfolding in New Jersey. For May, when online casinos generated $246.8 million in gross gaming revenue, Caesars Palace Online Casino captured a 7.3% market share. Caesar’s market share is nearly one percent higher than May 2024, when it held a 6.4% market share.
